Freddie Mac’s innovative Optigo project creates a network for lenders to improve the loan process. The brand name was born from the way Freddie Mac strives for customers—they lead the market because they “opt to go” further. According to Debby Jenkins, Executive Vice President and head of Freddie Mac Multifamily, “Optigo brings much-needed distinction and identity to our market-leading multifamily seller/servicer network and our wide array of loan offerings.”
We helped with the development of the Optigo landing page and created campaign elements Freddie Mac used in their marketing.
As part of the explorations of the Optigo brand, we engaged with the client for possible campaigns to continue to promote this service.