Cuisine Scene

Roy Boys is a modern fried chicken and cocktails restaurant located in the heart of DC. To support their goal of creating a hospitable, casual, and fun brand, we worked to put this tasty hotspot on the city’s restaurant map.

Work included logo design and a complete lineup of marketing and business materials. We also created a digital presence set-up, from its Google My Business listing to custom iconography for their social media channels.

what we did

  • Logo design
  • Visual identity
  • Web development
  • Collateral design
  • Photography
  • Menu design
  • Hosting and maintenance

Tasteful Icons

Custom iconography was developed for their social media strategy.

The Identity

We wanted to create something that was not only friendly, hip, and professional, but that would offer a memorable personality that patrons and staff would enjoy interacting with.

Digital Presence

We created a website that needed to react to everything. Tested during the COVID pandemic, our client asked us to make adjustments as necessary in response to the local government’s ever-changing regulations and safety recommendations.


Successfully managed the pandemic

Grew the email list 10x

Continued work with the Roy Boys team

This is FIRE!!! Thanks Scale for your partnership and always being there with us.

— Scott Parker, Partner, Roy Boys