Playful Pack is a premier dog daycare and grooming business located in the DC Metro area. We partnered with Playful Pack since its inception, developing every aspect of their branding and web presence. But most importantly, we’ve directly impacted their business by forming a true partnership where we passionately look after their interests, generate leads, and care for their image online.
We approached this logo with flexibility in mind. Something that could be memorable, and could stand on its own. Something familiar but unique. We wanted to capture the essence of how much happiness a dog brings to a person’s life.
We aimed to create something that could bring contrast to the marketplace. Through surprising colors, patterns, and other visual elements, we gave a new personality to Playful Pack and showcased the fun side and activities offered to their four-legged guests.