Every Dog Has Its Day

Playful Pack is a premier dog daycare and grooming business located in the DC Metro area. We partnered with Playful Pack since its inception, developing every aspect of their branding and web presence. But most importantly, we’ve directly impacted their business by forming a true partnership where we passionately look after their interests, generate leads, and care for their image online.

what we did

  • Branding
  • UI/UX design
  • Web development
  • Digital marketing
  • Email marketing
  • Collateral
  • PPC and SEM
  • E-commerce (coming soon)

A Playful Mark

We approached this logo with flexibility in mind. Something that could be memorable, and could stand on its own. Something familiar but unique. We wanted to capture the essence of how much happiness a dog brings to a person’s life.

A Visual Uniqueness

We aimed to create something that could bring contrast to the marketplace. Through surprising colors, patterns, and other visual elements, we gave a new personality to Playful Pack and showcased the fun side and activities offered to their four-legged guests.

Digital Playground

Their website is the root of their business. We built a site that could grow as they opened new locations across the region—ready to receive leads through our marketing efforts. But most importantly, a site that is optimized for hyper-local conversions. 


Increased conversions by 318% from taking over their advertising

Continuously increased conversions by 115% quarterly

Consistently showing up on page one of Google organically

Scale not only assisted in starting my businesses with web and logo development but has played a pivotal role in helping each location grow. Their successful marketing campaigns are equally as important to me as their responsive, creative, and thorough customer service.

— Tyler Parker, Partner, Playful Pack