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Rebuilding a community

We teamed up with Osprey Bay to craft a website strategy that truly reflects their vibrant 55+ cottage community in Fort Myers. Our mission was to showcase their charming cottages, enticing amenities, and active lifestyle offerings.

By rolling out the project in phases, we ensured a swift and efficient market launch. This approach allowed us to fine-tune each element, making certain the platform was both user-friendly and aligned with Osprey Bay’s vision.

As the community grows and the market landscape shifts, we’re committed to evolving and strategizing alongside Osprey Bay. Our goal is to ensure their online presence continues to meet emerging demands, supporting their ongoing success and expansion.

Results

10%

conversion rate

100K+

yearly visitors

50%

organic traffic

1K+

form submissions

We were thrilled to work with JP and the Scale team for our recent project, Osprey Bay. Scale delivered an exceptional website which showcases their unwavering commitment to quality and innovation. Their ability to craft a visually stunning, user-friendly platform in a sea of opinions and desired outcomes which captures the essence of Osprey Bay’s vibrant coastal 55+ lifestyle is truly impressive.

Working with JP Vasquez and Maria Rojas has been an absolute joy—their expertise, creativity, and overall dedicated care, brought a unique energy to the project, ensuring every detail was thoughtfully executed and communicated. Scale Agency’s collaborative approach and passion for excellence made them an invaluable partner.

Derek Friday
Vice President of Marketing, McWilliams|Ballard