Where tradition meets technology. Reinventing the Real Estate experience with LPC’s new website.

When Lincoln Property Company (LPC) decided it was time to revitalize their DC Metro Office website, they knew they needed the right partners with a keen eye for design, technical expertise, and a deep understanding of their unique business needs. That’s when we entered the scene, ready to deliver outstanding results through a strong partnership. Recognizing the importance of a seamless digital experience in today’s real estate market, LPC was eager to entrust us with the crucial task of rebuilding their online presence to new heights.

From the very beginning, we approached the project with a commitment to exceed expectations and provide LPC with a website that would truly reflect their prestigious brand. By fostering a close partnership with LPC and Foundry, we were able to understand the company’s core values and deliver a tailored solution that went above and beyond. Our team knew that, for a real estate giant like LPC, only a top-notch website would suffice.

Leveraging the brilliant rebrand and design direction created by the talented team at Fovndry, we set out to design and develop an engaging website that would embody the essence of Lincoln Property Company’s new identity. The refreshed branding and designs provided a solid foundation to work with, inspiring us to craft a digital experience that would seamlessly align with LPC’s refined vision.

what we did

  • UI/UX Design
  • Prototyping
  • Data Migration
  • Third-party Integration
  • Responsive Frontend Development
  • CMS Design and Integration
  • Wordpress
  • Quality Assurance
  • Deployment Strategy

A Pocket-Sized Real Estate Wonderland

We know that mobile devices rule the roost in today’s fast-paced world, so we didn’t skimp on crafting a mobile experience for LPC’s website that was just as delightful as its desktop sibling. With a keen focus on responsive design, we optimized layout, navigation, and content to ensure users could smoothly browse property listings and access essential info, all while enjoying the sleek aesthetics of LPC’s brand.

From Flair to Function

In crafting the ultimate user experience for Lincoln Property Company’s website, we left no stone unturned. We carefully integrated clear calls to action, ensuring that users would always know their next step in their digital journey. Our team incorporated smart UX interactions, offering an intuitive browsing experience that feels almost like second nature.

But what’s an online masterpiece without a touch of pizzazz? We also added slick and subtle animations to create depth and movement, giving the website a breath of life. We truly believe this delicate balance between visual appeal and usability allowed us to make way for clean, open spaces where typography could truly shine, further elevating LPC’s polished brand image.

Scale works as a true partner, making sure we are all working smart. Their knowledge and attention to detail had a huge impact on not only our efficiency but the total outcome of our project.

—Erin Goonan, Senior Vice President, Marketing & Communications