Welcome Gillian Goodman as Partner, Head of Brand & Strategy

Every once in a while, a hire feels transformational. This is one of those moments.

We're thrilled to announce Gillian Goodman ("Gilly") as Scale’s newest Partner and Head of Brand & Strategy. With over 20 years of experience crafting brands that not only stand out but stand for something meaningful, Gilly’s arrival marks a significant leap forward for Scale.

For the past six years, Scale has been focused on creating incredible digital ecosystems—building experiences that resonate deeply with audiences and drive measurable business impact. But to truly scale (pun absolutely intended), we knew we needed to go further. Enter Gilly, whose full-stack brand thinking perfectly aligns with our vision of blending brand and digital seamlessly.

Many of us at Scale have collaborated with Gilly in the past (at agencies like HZDG), and we've witnessed firsthand her remarkable ability to craft compelling stories that aren’t just captivating but systematized and actionable. Her approach is strategic and integrated, transcending traditional branding boundaries to create cohesive, powerful experiences.

Gilly has led groundbreaking work for some of the world’s most recognized brands—Hilton, Organic Valley, OPEI, Mockingbird, GQ, Town & Country, and Gourmet, to name a few. From reshaping culinary experiences for Cuisine Solutions, to pioneering data-driven campaigns for Inova, and guiding editorial transformations for O, The Oprah Magazine, her portfolio is as diverse as it is impressive.

At Scale, Gilly will helm brand strategy, ensuring every digital solution we create is rooted in a solid brand foundation. This isn’t about changing our core—Scale will always remain obsessively focused on fast, conversion-driven digital solutions. Instead, this is about adding an entirely new dimension. Gilly’s expertise ensures our clients receive more than just exceptional digital products—they experience beautifully crafted, strategically grounded branding that elevates every touchpoint. Her work enhances not only what brands do, but how they’re felt, seen, and remembered—amplifying impact across every channel.

Her extensive agency leadership experience—managing teams of up to 30 creatives, setting strategic direction for multimillion-dollar portfolios, and consistently driving award-winning work—brings additional firepower to Scale’s leadership team. It's a signal of our ambition, reinforcing our commitment to growth, innovation, and unmatched client results.

The next three years at Scale promise to be our most exciting yet. Gilly’s arrival represents a pivotal evolution, marking the transition from digital excellence to integrated brand-driven digital excellence. As we've always said at Scale, beauty meets performance here, and with Gilly onboard, it's about to become even more impactful.

Welcome, Gilly. Let’s make something extraordinarily "Good" together!