Our ongoing partnership with Freddie Mac

At Scale, we don’t just work with clients; we become part of their team. And nowhere is that more true than with Freddie Mac. For years, we’ve been their go-to partner, seamlessly blending our creative and technical horsepower with their in-house talent to deliver work that not only moves the needle but picks up awards along the way.

A Dream Team in Action

When Freddie Mac’s internal creative agency needed to scale up (pun absolutely intended), they turned to us. Together, we’ve tackled projects ranging from building immersive learning installations for kids to reimagining large-scale digital experiences. We’ve concepted, illustrated, animated, designed, coded, strategized—and then some.

We’re proud to be on their shortlist of preferred vendors, but what really matters is that we’re treated like an extension of their team. There is no lengthy onboarding or endless alignment meetings, just a shared vision and a mutual drive to get incredible work out the door.

We bring a few key ingredients to the table:

• Muscle Memory: We know how they think. They know how we work. That trust and familiarity create an efficient workflow where feedback is honest and rapid-fire, and iteration happens without drama.
• Creative Reach: As an external partner, we can tap into our broader network and pull in specialists who push creative boundaries. That gives Freddie Mac the freedom to experiment without the headache of staffing up.
• Second Brain: We act as their creative safety net. A place to test ideas, vet concepts, and push boundaries with zero risk. It’s like having a second in-house team, fully in sync.

Together, we've done some fantastic work

Homeward Bound

Freddie Mac challenged us to help kids understand homeownership at Junior Achievement Finance Park. The result was an interactive home installation where students opened doors (literally) to learn how small household expenses add up. Bright custom illustrations, clever animations, and motion design created an educational and fun experience. Thousands of students across the U.S. have gone through it, and it’s become a template for future rollouts.

Let’s Bring It Home

This project focused on raising awareness of the U.S. housing crisis. We co-created a powerful landing page and an emotionally charged video, both simple, digestible, and designed for impact. We're so honored to have a shared Gold Addy Award. All that said, the best part of this was that we created a message that landed.

Optigo

Freddie Mac’s multifamily lending network needed a fresh identity and platform. Enter Optigo. We helped develop the brand’s digital presence, complete with big transitions, custom illustrations, animations, and a knockout video with voiceovers and sound design that kept people engaged. This wasn’t just a landing page; it was an interactive launchpad.

CreditSmart®

For the 20th anniversary of Freddie Mac’s flagship financial education program, we delivered a sleek, accessible, responsive website that continues to serve Americans looking to better their financial futures. And we’re still maintaining and evolving it. Check out our case study about this project.

And more...

Beyond these headline projects, we’ve been their go-to team for countless motion graphics, video animations, strategy sessions, branding work, and on-the-fly creative problem-solving.

Why It Works

In short, trust, talent, and a shared obsession with doing great work. Freddie Mac knows they can hand us a challenge, and we’ll deliver—whether that’s building a robust digital platform, bringing stories to life through motion, or crafting physical spaces that teach and inspire.

As Quan Hoang, Freddie Mac’s Creative Director, said, “Scale gets it. Whether it's research, insights, strategy, creative, or dev, Scale understands that great work is built on trust, effort and awesome talent—three things Scale has an abundance of.”

We’ll take that!